Marketplace host David Gura checked in with Marketplace Tech host Ben Johnson to get the latest on this year’s South by Southwest Interactive conference.
“Brands come down here to gain visibility among a really large media audience: actors, venture capitalists, music fans, ” Johnson says.
It makes sense that established brands — as well as startups — would want to make an impression at SXSW.
“There have been some big things launched here, like Twitter many years back – now a public company with a market cap of $30 billion or thereabouts, ” says Johnson.
According to Johnson, the interactive portion of SXSW is really about “an exchange of ideas.”
“But one big idea this year is bionics. And more broadly, when and how our bodies will actually merge with technology, ” says Johnson.
Johnson says, consumers won’t necessarily see any of the bionics at this year’s SXSW any time soon. But that doesn’t mean big companies aren’t listening to conversations about the future of bionics.